April 2026
3 posts/week — Monday, Wednesday, Friday · 70% Trust-Building / 30% Aspirational
12
Total Posts
12
Planned
0
In Progress
0
Delivered
Monthly Overview
April 1–5
April 7–11
April 14–18
April 21–25
Content Plan
Heart of a teacher — educate, don't sell
Week 1
April 1–5
What does a $100K pool remodel actually include?
🎓 Education
Walk through Brett's Sarasota remodel: new tile, coping, deck, surface, equipment. Show the scope of a high-end remodel vs. a basic resurface.
Finished project showcase — Brett's Sarasota remodel
🏖️ Aspirational
5-8 high-quality photos of Brett's Sarasota remodel (the $100K job). Clean, luxury-feel imagery. Caption: brief project specs + "Another one by A&O."
Friday on the job site
🔨 BTS
Raw/candid shot from an active build. Quick caption about what's happening, tag location. Humanizes the brand.
Week 2
April 7–11
New build vs. remodel — what's the difference?
🎓 Education
Side-by-side comparison. Cover: timeline, cost range, what's involved, when each makes sense. 4-5 slides.
Client video testimonial — Smith family
⭐ Social Proof
Use the Smith family testimonial (Laurel Oaks) that Travis mentioned. Light edit + captions. If video quality isn't solid, use audio over B-roll of the finished pool.
Google review highlight
🎓 Education
Pull a strong Google review, design it as a branded graphic. Simple, clean, trust-building.
Week 3
April 14–18
Meet Charles — our pool chemistry expert
🎓 Education
Interview-style reel with Charles explaining something practical (e.g., "The #1 mistake new pool owners make with chemicals"). Heart of a teacher approach.
Laurel Oaks build showcase
🏖️ Aspirational
The high-end new build with the Badu Turbojet swim lane. Cinematic photos. Caption highlights the custom features.
From dirt to dream — build transformation
🔨 BTS
Before/during/after transformation post. Use G-Drive daily site photos to show a build in progress.
Week 4
April 21–25
How to choose the right pool surface material
🎓 Education
Compare pebble, quartz, plaster. Pros/cons of each. Travis or Brett can provide the technical details. 4-5 slides.
Why homeowners trust A&O
⭐ Social Proof
Montage of job sites + overlay of Google review quotes + client testimonial clips. Background music, text overlays. Quick-hit credibility reel.
5 questions to ask before hiring a pool builder
🎓 Education
Positions A&O as the transparent, trustworthy choice. Educational but subtly sells.